How to find Coloring Book Niche Opportunities
More and more people are discovering that coloring books aren’t just for kids, but also a source of relaxation, creativity, and even business income. Selling coloring books on Amazon KDP or Etsy can become a real way to generate income, but the secret isn’t about publishing just any book. The key is finding a profitable niche: a specific topic with enough interest, but where there’s still room for new creators.
What is a Niche and Why It Matters
A niche is simply a more focused topic within a larger market.
If you create a book called “Animals to Color,” you’ll compete against thousands of titles. But if you decide on “Cute Kawaii Dogs for Kids Ages 4-8,” you already reduce competition and target a specific audience.
A micro-niche goes even further. For example: “Cat Mandalas for Relaxation.”
The more specific your topic, the better your chances of attracting a buyer who says: “This is exactly what I was looking for!”
How to Research on Amazon and Etsy
Amazon is like a thermometer: it shows what people buy. If you search a topic, you’ll find thousands of results… or just a few. That’s your first clue.
When you check a niche on Amazon, pay attention to three basic signals:
Number of results: If there are fewer than 1,000 books, it’s usually an unsaturated niche. More than 5,000 is much more difficult to compete in.
BSR (Best Sellers Rank): This is the ranking Amazon gives each product based on sales. The lower the number, the more sales. For example, a book with BSR 10,000 sells much more than one with BSR 300,000.
Number of reviews: If most books have few reviews (less than 200), it means there’s room for new titles.
You can also research on Etsy. Search “coloring book” and check which products have the Bestseller badge. This quickly shows you what topics are working well in that market.
Free Tools to Help Your Search
Besides looking directly on Amazon or Etsy, there are free tools that help you spot trends:
Google Trends, where you can compare interest in two different topics (for example: “kawaii cats” vs “kawaii dogs”).
AnswerThePublic, which shows real questions people ask on Google, like “coloring book for anxiety.”
Titans Quick View, a free extension that shows you key data like BSR and number of reviews directly on Amazon without having to click into each book.
These tools are useful because you’re not just trusting your intuition, you’re seeing real data about what people search for and buy.
Paid Tools for Deeper Analysis
If you want to go faster and with more precision, there are paid programs like Publisher Rocket or KDSPY (Book Bolt). These tools show how many people search a keyword per month, how much competition exists, and which Amazon categories might be better for publishing your book.
Here comes an important concept: SEO.
SEO stands for Search Engine Optimization, meaning optimization for search engines like Google. When people talk about “SEO difficulty,” they’re simply referring to how easy or difficult it is to appear on the first page of results with a keyword. If the difficulty is low (less than 30 out of 100), it’s easier to rank.
Finding Ideas in Communities
Often the best opportunities come from listening to people. If you join Facebook groups, forums, or subreddits about coloring, you’ll see phrases like:
“I wish there was a book about…”
“I can’t find a book on…”
These phrases are pure gold: they reveal niches that aren’t well covered yet and that you could target.
Validate Your Idea Before Investing Too Much
You don’t need to spend months creating a book to figure out if a niche works. There are quick ways to test interest:
You can create a simple pre-sale page, show your book idea, and spend a small advertising budget (50 or 100 dollars) to see if people click or sign up for a waitlist.
Another option is to publish a minimum viable version—a short book of 30 to 40 pages—to see if there are sales and get feedback.
You can also look at indirect competition: if courses, digital products, or paid groups already exist on the topic, it’s very likely there are also buyers for a related coloring book.
👉 This is where Colorin AI changes the game: with this tool you can create a complete book in just 20 minutes. That means you can test multiple niches in a single day instead of spending weeks on just one.
Scale Your Business with Series
Publishing one book is good, but what really multiplies income is creating series. A book series lets you test variations of the same topic, have more presence in search results, and take advantage of the “collection effect”: when someone buys one book, they often end up buying the others in the same series.
And thanks to Colorin AI’s speed, you can have each additional book ready in 20 minutes, making it possible to build large catalogs without complications.
To give you an idea, here are realistic scenarios:
If you have 30 books and each sells 2 copies a day at $9, you’d be generating around $18,000 a month.
With 50 books under the same conditions, that would be $27,000 a month.
With 100 books, even if each only sells 1 or 2 copies, you could be in the range of $27,000 to $54,000 a month.
The Best Part: Sales Accumulate Over Time
Unlike other products, a book published on Amazon KDP or Etsy stays available forever. That means even if sales are small at first, over time your catalog grows and each title adds to your income.
Plus, the demand for coloring books keeps increasing year after year, both from adults using them for relaxation and from parents buying them for their kids. In other words, you don’t just maintain sales, it’s very likely they’ll grow over time.
Quick Checklist to Evaluate a Niche
If you want a simple rule to decide if a niche is worth pursuing, look at this:
- Fewer than 5,000 results on Amazon (ideally fewer than 1,000).
- At least 3 books in the top 10 with BSR below 50,000.
- Most with fewer than 200 reviews.
- Recent books (less than 18 months old) that are selling.
- If it meets most of these signals, it’s probably a good niche to test.
Final thoughts
Finding profitable niches for coloring books isn’t about luck, it’s about strategy. Observe what people already search for, spot gaps in the market, and validate your ideas quickly. The most powerful part is that today you don’t need to spend months creating a book: with ColorIn.ai you can have it ready in 20 minutes, which lets you experiment, learn, and scale much faster.
👉 Ready to start? Choose your first niche, create your book, and take the first step toward building a business that grows over time.
With tools like Color In AI, the technical barrier has disappeared. The real differentiator now is your ability to identify and serve a specific niche with relevant and valuable content.
These coloring book niche opportunities are just the beginning. Your next great opportunity could be hidden in a niche no one else is exploring yet.
Ready to explore your own profitable niche? Try Color In AI for free and create unique designs for specific audiences without needing artistic skills.
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